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Make Friday green again

Make Friday green again


The *what* Friday ?

By taking part in the Black Friday these two past years
and offering discounts on a range of products,
we have disregarded the core values that drive us
since the begining of Medecine Douce
only to respond to the growing pressure of our industry:
always more, always cheaper.


we want to reaffirm our will to offer collections that are hand made
and in reasonnable quantities, as a protest against massive consumption.
We want to offer the best sales advice we can,
so that the jewels our customers choose or offer embelish and inspire their day to day life,
and last in time - both style wise and quality wise.

This being the opposite of the Black Friday, we have decided to drop out.

We have joined the collective MAKE FRIDAY GREEN AGAIN,
gathering over 220 brands committed to a reasonable and responsible consumption regarding the upcoming Black Friday.


The true cost of Black Friday is both social and et environmental.
It supports over-consumption and mass-production.
It makes jobs tenuous by not paying at all or at a low price suppliers,
brands and shops. It also enhances the climate change
by supporing massive production.

Together, our goal is to encourage, on that special day, to repare,
recycle and re-sell all unused objects
in order to really know what we need every day.

The idea is to aim towards a reasonable and fair-priced consumption.

PS : If you support our initiative, tell us! <3

Let's sort!

We will use this Friday November, 29th to sort and focus on what we really need. We want to make statistics wrong: 60% of French people have garment or objects they NEVER use. So let's fix, give, sell or recycle what's superfluous to create a circular economy, and draw less on our planet's natural ressources!

Consume less, consume better.

We have the very intimate conviction that the act of consumption is a vote. By choosing responsible brands, we are gaining power back and acting concretely for a sustainable and committed consumption! The majority always wins, and we want to get there together and with you, as long as it's responsible!

Joining the collective is possible!

If you are or know a brand committed to not taking part in Black Friday,
it is still possible to join MAKE FRIDAY GREEN AGAIN
created on FAGUO's initiative until November 29th by registrering here.

To discover all the brand that are joining the collective : http://bit.ly/2qpcZlM

#MakeFridayGreenAgain #MFGA